Need Help? Email Me HERE
Need Help? Email Me HERE
How To Go From Struggling to Get Clients, Close Deals, and Scale Past $10k/Mo As A Fitness Trainer To Having Clients Chase You For Your Services By Becoming An Advanced Fitness Marketer
Even Better: While also building an online fitness brand that will pay you for years to come
What is Advanced Fitness Marketing?
Advanced Fitness Marketing is a counterintuitive approach to acquiring high-ticket PT clients without competing against every single online trainer on the planet.

We achieve this by teaching you how to pivot away from chasing clients, expand your marketing skillset and build a high-value online brand that profitably ascends customers into purchasing your digital programs and PT services.

Without burning money on ads, spending hours sending cold DMs, or having to "sell yourself" on sales calls because the clients are chasing you, not you chasing them.
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Advanced Fitness Marketing is a shortcut
Ever since the online fitness boom in 2020, the online fitness industry has been growing at a staggering rate of $1.42 Billion/year. 

And while more growth might equal more potential customers… 

...More customers also equates to more competition….

…More individuals using the same client acquisition methods you're using... 

...And more individuals willing to undercut your prices and train clients for stupid cheap.

And what once was this blue ocean of clients has now become a feeding frenzy where you have to fight tooth and nail to even land a sales call.

And as an online trainer, this leaves you with 2 options…

Keep fighting for your client's attention and compete with 100s of thousands of online trainers selling the same services...

Or play a different game entirely and learn how to build an online business that makes your clients fight for your attention.

And this is why I created Advanced Fitness Marketing…

…To teach you how to flip the script, pivot and stand out from the noise so you can stop chasing after clients, make the market compete for your attention, and profitably generate high-paying PT clients on autopilot.

Here's how it works:
InCLUDED WITH YOUR ORDER

AFM Method

Immediate access to the Advanced Fitness Marketing community where you'll get access to hours of lessons & live calls we do every single week. These calls are 1-2 hours covering FRESH topics.

LIVE Q&A Calls Every Single Week

We run a training call every week that is approximately 1-2 hours each. We’ll cover everything from content marketing, offer building, copywriting, pricing strategy, funnel economics, design, and more.

AFM Community Support 

We have a community server where you can get help with anything in between the calls and also connect with everyone else. Our community is full of the best and brightest, and we hold NOTHING back - you’re getting advice, mentorship, and insights directly from them every day
Meet Your Coach:
Earl Lance
Earl is the lead coach within AFM. He's the "behind-the-scenes" marketer behind multiple big online personalities who he has scaled to 5-6 figure months.

Earl specializes in the psychology of human persuasion and will teach you how to establish a powerful online presence and design optimized funnels for automated ascension and monetization of your clients — arguably the fastest and most reliable path to building a 6-figure online fitness business.

DESIGNED TO HELP YOU GET CLIENTS ON
Here's How To Go From Spending 2, 3, 4 Hours A Day Chasing Prospects In The DMs To Having Clients Chase You For Your PT Services By Ignoring The Common Wisdom, Breaking All The Rules, And Turning The Fitness Marketing Model Upside Down
 This Is Something Completely New, Completely Different, Completely Unlike Anything You've Ever Heard of Before - Read The Story Below To Discover How To Become An Advanced Fitness Marketer
Dear Online Fitness Trainer,

Would it surprise you to learn, that you can flip the script on the fitness industry, stop chasing after clients and have them chasing you for your services using the information revealed in this community?

Excited?

You should be. 

Because this one pivot is about to change absolutely everything for you…
…And you can BET...
This is something completely different, because…
  • We don’t focus on chasing leads​.
  • ​​We don’t focus on cold DMs.
  • We don’t focus on prospecting
  • And we don’t focus on running ads
In fact: We rarely (if ever) need to “convince” clients to work with us.
Instead, We Expand Your Marketing Skillset To The Point You Can…
Create a lucrative online fitness brand…

...Generate hundreds of high-intent leads a day…

…Ascend your leads into purchasing your digital products

And further ascend them into your PT services in a span of 14-30 days on autopilot.

And if you think you can’t do it, then let me let you in on a little-known secret...
Most of these "big" Online brands are the face - not the brains behind their success...
How do I know this?

Because after working with big online personalities like Justin Waller, and doing podcasts with famous creators like Tristan Tate...
I learned that the only difference between you and most "big" online fitness brands - is they have thousands of dollars to pay marketers like me to do the things they can't. 

Their entire competitive advantage is built on the backs of "behind-the-scenes" marketers who create strategies that generate revenue they could never generate from sliding into prospect's DMs

They understood a simple lesson about life and business which is...
You Make Money With What You Know, and Lose Money on What You Don’t Know
And the only way to get ahead in your entrepreneurial journey is to limit the number of things you don't know.
The only reason you aren't bringing in numbers like some of the big coaches on the internet...
Is because they are playing a game that you know nothing about...

...A game that your online fitness business gurus are NOT teaching you... 

...And a game that they cough up $3-10K/mo on marketing services to play...

And if you're still relying on Cold Dms to acquire clients, then there’s a lot more you don’t know, than you know

Because let's face it...
...Who Successfully Sends Cold DMs Anymore (Knowing It’s A Losing Game Of Odds)?
Where the entire method of selling hinges on spending hours sending DMs to find an interested lead…

Not to mention the fact you have a 50% chance of booking a sales call that they may not show up to… 

...And if they actually show up for the call, you have less than a 20% chance of closing them for your services…

All you're doing is playing a game of odds...

...odds which are clearly NOT in your favor.
And As A Result...
You send 100s of DMs...

Struggle to book sales calls...

Settle for cheap, flaky clients...

And never land the high-ticket deals.
Compare that VS learning how to…
  • Enter any fitness market and know instantly if it’s going to be profitable before you spend any time on it
  • Attract a highly monetizable audience regardless of the social media platform.
  • Quickly figure out what products will sell to that market without doing trial and error.
  • Start getting customers in a matter of weeks
  • ​And build a long-term sustainable business that will pay you for years to come.
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Cold outreach is the dream that expired years ago…
And whichever guru is still telling you to “hunker down” and send Cold DMs is lying to you.
  • ​3 years ago you could have sent 20 DMs and landed a client
  • ​2 years you could have sent 200 DMs and landed a client
  • ​And hell, a year ago, you could have landed a client in 500 Cold DMs
But these days? Just take a look around – EVERYONE is an online fitness trainer.

It doesn’t take much to train clients online compared to IRL training…

And if it doesn’t take much…

Then are people really willing to pay you top dollar for something a random online trainer from some Facebook group will do for a few bucks?

Probably not.
Just think about it...
 Why are you still trying to figure out how to get a few clients a month manually? If you didn’t figure it out until now...what exactly are you expecting will happen? ... and when?
 While there are online fitness brands generating new clients everyday without lifting a finger? If you can’t generate clients with your current strategy, what are you hoping will change that?
 Why are you still buying Appointment Setting & Sales courses trying to land clients with cold DMs? If the stuff they teach you worked, then why are you here?
 While there are brands that can’t keep up with the amount of sales they’re getting? ... and your leads are willingly paying them without sending a single message...
 Why are you DMin’g people trying to start a sales conversation? When they can already smell your sales pitch coming from a mile away...
 While they have clients coming to them begging to work with them? As you are begging those same clients to work with you... and coming up short...
You're Competing For Your Clients - While Your Clients Are Competing For Them
And this is a bad place to be in a highly competitive industry like fitness...

...Especially in 2025, when every single day more online trainers are coming into the market hungry and willing to offer their services for stupid cheap prices...

You will be outworked, out-pitched and undercut at every single turn.
…And That’s the Tough Pill You Have to Swallow if you want to be an online trainer in 2025…
Because right now, as you're reading this very page...

The market is getting flooded with more and more online trainers willing to train clients for stupid cheap. 

It's like everybody has jumped off a cliff and started a race to the bottom (where the bottom is free)

And who's gonna work for free?

Which leaves you with two options:

Keep competing with 100s of thousands of online trainers selling the same services...

Or pivot into a land that makes your clients fight for your attention.

Because at the end of the day…
If you don’t have an effective Selling System that acquires customers and clients for you - then you Have a Hobby (not a business)
 It doesn’t matter how good your coaching is...
 It doesn’t matter how much you can actually help others...
 It doesn’t matter how much hard work you put in...
Because If No One Ever Buys Your Product or Service - then it’s all for nothing...
You can’t generate revenue...

...you can't reach the people whose lives you want to impact the most...

...and you can't build a business that will give you the financial freedom you desire.
Everyone tells you that you need to generate leads - but no one tells you how to do it to have the kind of success where you make millions of dollars…
That Changes Today!
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Here’s the Only Difference Between Me and Everyone Else…
…I’m here telling you the truth, while they’re selling you their system. 

And that’s how they make their living…

…Do you really think they’re still using the DM scripts they give you? 

…Do you really think they’re still relying on your sales scripts to close clients?

Do you EVEN think they’re still sending Cold DMs anymore?

So why should you even consider learning from them? 

And that’s the mistake that’s holding you back…

And while we’re talking about mistakes…
The #1 Mistake Everyone Else Makes Is Doing The Same Thing As Thousands Of Other Unsuccessful Online Trainers
Here’s why:

There are literally 100s of thousands of other people struggling to use the same methods of outreach and offering the SAME service. 

They all want to be an online fitness trainer – but so does everyone else – and that’s why clients see you as a price tag whenever you deliver the same pitch they’ve heard 20 times (that month). 

The problem isn't the model itself, it's that online training is oversaturated and the game constantly changes.

The solution?
Advance Your Marketing Skillset & Pivot Away From What The Thousands Of Other Online Trainers Are Doing
That's right...

You see, when it comes to being successful in business you can't do what everyone else is doing...

You need to flip the script and pivot away from the new "norm"...

Which is exactly what is happening to you right now...

Being an online fitness trainer is the new "norm"...

And now that thousands of people are doing it...

What once was an easy way to make money and gather clients, is now a feeding frenzy where everyone is fighting for the scraps…

So by pivoting you not only have less competition (if there is any)...

You build a business that is needed...

And you become the new "go to guy" that can get your clients exactly what they need.
And that's where Advanced Fitness Marketing comes in…
It does this beautifully in 3 easy steps…
And that’s the difference here. 

When you’re building your online fitness business using this model, your results are amplified and sustainable. 

You don't need to feel like you're fighting a bloody battle just to get a reply from a prospect…

I’m not saying cold outreach is bad…

What I’m saying if your goal is to scale past $10k/month, chasing clients in the DMs might actually be the thing that’s holding you back from getting it!

Cold outreach means you're chasing the market and selling a skill that 100s of thousands of others are selling.

While AFM means you're making the market chase you and pivoting into a land where your clients are competing for your attention…

And that's why this is different.
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I'm Not Any Better Than You, I Just Have The Right Tools
I have spent the past 5 years improving and sharpening my marketing skillset and knowledge…

While most online trainers have never taken the time to learn anything past the basics…

Our difference in marketing capability is simply due to the fact I’ve spent more time and focus on it…

You don’t need Einstein levels of IQ to grasp the concepts I teach.

I already did all of the hard work for you and figured it all out.

Which means...there’s nothing for you to “figure out”.
You’ll instantly download my years of knowledge from scaling multiple businesses
I’ve worked with some of the biggest online personalities in the world…

I’ve worked with a company doing $25 million a year…

I’ve launched several 6-figure offers on cold traffic. 

And I’m currently working with a law firm to scale them past $100K/month.

I’m not some business coach who made $10k once and decided to make a course.

I’m actively in the trenches doing this everyday.
And When You Have An Effective Selling System – You Can Build a Business That Will Give You The Life You Want
     You can do things others can’t do…
     You can work on your own terms (unless you like to live on other people’s terms)
     You can live where you want (where you live now.. was it a choice, or did you just end up there?)
     You can buy the car you want (not just the one you can afford)
     And you can travel wherever you want, whenever you want, with whoever you want (no more being stuck in your town training clients in-person)
You can do everything listed above and so much more while spending a fraction of the time you're spending today.

Making this the best approach to running a highly successful online fitness business for the person who’s tired of chasing after clients.

But for one second, let's take a step back...

Let's stop focusing on all the benefits and be 100% realistic with ourselves...
This Is Not Going To Be A One Day - One Week - Or One Month Project.

By no means am I promising you quick riches and success.

Building a successful online fitness business will require consistency and effort. 

So if all you're looking for is some "special shortcut" to millions of dollars, please DO NOT JOIN THIS COMMUNITY.

I’m not here to sell you a fantasy. I’m here to tell you the truth. 

And the truth is...

By no means am I promising you quick riches and success. 

Building a successful online fitness business will require consistency and effort.

So if all you're looking for is some "special shortcut" to millions of dollars, please DO NOT JOIN THIS COMMUNITY.

I’m not here to sell you a fantasy. I’m here to tell you the truth.

And the truth is...

AFM is the End Of Your famine season as an online fitness trainer…
The end of sending thousands of cold DMs just to maybe get a sales call or two…

The end of pitching clients stupid cheap PT packages so you can get some testimonials…

And the beginning of this new reality where clients come to you…

…Where high-ticket deals fall in your lap…

…And where the game becomes lucrative.

So the question isn’t whether you’re going to do this…

We both know you want to…

The real question is will you allow yourself to do this?
Build Your Fitness Empire
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And it begins with me showing you what really works…showing you this NEW WAY
But I can’t just show you this by giving you a course or book…

The only way for you to effectively learn this is by having me show you LIVE. 

And that’s why Advanced Fitness Marketing is a highly interactive community with 5+ hours of content added to it every single week and one LIVE call every Thursday.

And I don’t hold anything back….I’m going to give you everything you need to do this...

Don't believe me?...
Here’s Just A Fraction Of What’s Inside And What It Might Mean For Your Business:
  One LIVE Training Call Per Week Hosted on Thursdays at 11:00 A.M. EST: We run a training call every week that is approximately 1-2 hours each. We’ll cover everything from content marketing, offer building, copywriting, pricing strategy, funnel economics, design, and more. You are invited to ask questions and interact during this call.
  6 Pre-Recorded AFM Lessons Added Every Week: Every week 6 pre-recorded Lessons exclusive to the AFM community will be added to our content library. These daily lessons dive deep into singular marketing topics and expand on them in detail with actionable steps that you can take in your business TODAY!
   World Class Guest Speakers & Presenters: Learn from the other hidden players too busy winning the game to run the event circuit or teach their best secrets anywhere else than in the AFM podcasts 
  Recordings and Replays of All Calls: Watch and rewatch as often as you need - you’re getting video replays, audio replays, and transcripts from every call. 
   Call, Training & Coaching Summaries: Quick hit notes and timestamps to make every call easier to digest and rewatch later. 
   AFM Community Support: This is the soul of AFM. We have a community server where you can get help with anything in between the calls and also connect with everyone else. Our community is full of the best and brightest, and we hold NOTHING back - you’re getting advice, mentorship, and insights directly from them every day 
   Niche & Market Specific Chats & Channels: You’ll have access to a variety of topic, niche, and market channels (and their chat history) so you can find exactly what you need, when you need it.
   AFM Job / Hiring Board: Our community hires and shares opportunities WITHIN it first - we’re giving you the first bite at the juiciest apples in the game.
   Accountability Groups: Small groups pushing each other to get more shit done, make more bank, and dominate.
   Templates, Funnels & Resources: We’re giving you access to all of my templates, funnels and resources (including upsells, downsells, emails, scripts, etc…) so you can use them in your own offers… PLUS resources from our members who choose to share their resources exclusively within AFM. Implement fast and furiously with templates built on the marketing theory and principles you’re learning inside AFM.
   Books & Courses: A constantly updated Hot List of the best books, courses, and other resources in every area of fitness marketing professional and personal development.
   Access to the AFM Private Network: You're going to get access to all of the highest earners and their knowledge in the AFM network.
   We’re going to use the Socratic method of teaching: There are processes and step-by-step instructions shared within AFM, but our primary method of teaching is the Socratic method. We don’t just want you to be good, we want you to be great. And that doesn’t happen by only feeding you cookie-cutter formulas. It happens by teaching you how to think like a marketer.
Plus you’re going to be in a community of like-minded fitness entrepreneurs who you can bounce ideas off and collaborate with.

But with all that said, there is ONE thing to keep in mind:
This Price-point Won’t Last Long – Here’s Why:
The truth is…

This is a highly interactive community...

And I can't have the same quality teaching thousands of people at the same time…

So at some point, I will raise the price to slow down the intake and keep the quality high.

How soon? I don’t know. 

It could be later today, tomorrow, next week…

All you need to know is that if you’re interested in joining AFM, the best time to make that happen is right now.
This Offer Expires on
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Here’s How You Order and Get Instant Access To the Community…
So if you’ve made it this far, I’ll assume that you’re ready to order...

Which means --- I’ll talk to you in our private Skool community that you’ll get instant access to after you order.

Just click the button above, and I’ll talk to you as soon as I see you in the group.

Until then, to your success,
Earl Lance.
Here's What's Included In The Community
  How To Enter any fitness market and know instantly if it’s going to be profitable (before you spend any time on it)
  How To Attract a highly monetizable Organic audience (regardless of the social media platform)
  The little known loophole/trick to Quickly figure out what products will sell to Your market (without doing trial and error)
  The Secret behind getting Ideal customers in a matter of weeks
  The step-by-step process to building a long-term sustainable fitness business (that will pay you for years to come)
Advanced Fitness Marketing
$27/month
(Save $120.00 today)

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 Available For Instant Access
FAQs
Who is this for?
This is for online fitness trainers, nutritionists and coaches who want to level up their online marketing abilities so they always have access to a steady stream of high-quality clients on demand every month for FREE. Without sending 100s of spam DMs, relying on cold traffic, Facebook groups, job boards or low-balling the competition.
What is Advanced Fitness Marketing?
A step-by-step system designed to instantly level up your marketing ability so you can build a high-value online fitness brand, generate hundreds of high-intent followers a day and ascend them into purchasing your high-ticket PT services.
I want this, what exactly am I getting?
You're getting instant access to live call recordings that are 2-3 hours each and cover a wide variety of topics such as: content marketing, offer building, copywriting, brand building, pricing strategy, funnel economics, design, and more. You're also getting access to a weekly live call with us every week where we share a new topic and even answer your direct questions. This is why the program is a recurring subscription.
How is this different than all the other stuff out there?
Instead of teaching you cookie-cutter client acquisition frameworks, we teach you the real skills you need to scale an online fitness business. After all, we don’t just want you to be good, we want you to be great. And that happens by teaching you how to think like a marketer. So we're going to show you how to go beyond the basics and learn how everything you need to grow a business.
Do you offer more in depth help?
Yes. Nothing is held back in the community but for the people who want further assistance, I do offer an opportunity to work with me as a private client (by application only) if you want help you implement everything.
Is there a guarantee?
Yes, you get a 30 day money back guarantee in case it's not for you. 
Start Learning Now
$27/month
(Save $120.00 today)

Get Access Now For $147 Just $27! Delivered instantly. Start learning in the next 2 minutes.
 Available For Instant Access
Included

LIVE Q&A Calls Every Single Week

We run a training call every week that is approximately 1-2 hours each. We’ll cover everything from content marketing, offer building, copywriting, pricing strategy, funnel economics, design, and more.

AFM Community Support

We have a community server where you can get help with anything in between the calls and also connect with everyone else. Our community is full of the best and brightest, and we hold NOTHING back - you’re getting advice, mentorship, and insights directly from them every day 
3 Easy Steps
Here's Everything You're Getting 
For Only $27 Today
Included With Your Order

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Here's a sneak peek Of What's inside the book
 Frequently Asked Questions
I want this, what exactly am I getting?
You're getting instant access to live call recordings  that are 2-3 hours each and cover a wide variety of topics such as: content marketing, offer building, copywriting, brand building, pricing strategy, funnel economics, design, and more. You're also getting access to a weekly live call with us every week where we share a new topic and even answer your direct questions. This is why the program is a recurring subscription.
Do you offer more in depth help?
Yes. Nothing is held back in the community but for the people who want further assistance, I do offer an opportunity to work with me as a private client (by application only) if you want help you implement everything.
Who is this for?
This is for online fitness trainers, nutritionists and coaches who want to level up their online marketing abilities so they always have access to a steady stream of high-quality clients on demand every month for FREE. Without sending 100s of spam DMs, relying on cold traffic, Facebook groups, job boards or low-balling the competition.
What is Advanced Fitness Marketing?
A step-by-step system designed to instantly level up your marketing ability so you can build a high-value online fitness brand, generate hundreds of high-intent followers a day and ascend them into purchasing your high-ticket PT services.
How is this different than all the other stuff out there?
Instead of teaching you cookie-cutter client acquisition frameworks, we teach you the real skills you need to scale an online fitness business. After all, we don’t just want you to be good, we want you to be great. And that happens by teaching you how to think like a marketer. So we're going to show you how to go beyond the basics and learn how everything you need to grow a business.
Is there a guarantee?
Yes, you get a 30 day money back guarantee in case it's not for you. 
Only $147 $27/month Today
(Save $120.00 today) Get Access Now For $147 Just $27! Delivered instantly. Start learning in the next 2 minutes.
This site is not a part of the Facebook website or Facebook Inc. Additionally, This site is NOT endorsed by Facebook in any way. FACEBOOK is a trademark of FACEBOOK, Inc.
This product is brought to you and copyrighted by Advanced Fitness Marketing
We can not and do not make any guarantees about your ability to get results or earn any money with our ideas, information, tools, or strategies. What we can guarantee is your satisfaction with our training. We give you a 30-day 100% satisfaction guarantee on the products we sell, so if you are not happy for any reason with the quality of our training, just ask for your money back. You should know that all products and services by our company are for educational and informational purposes only. Nothing on this page, any of our websites, or any of our content or curriculum is a promise or guarantee of results or future earnings, and we do not offer any legal, medical, tax or other professional advice. Any financial numbers referenced here, or on any of our sites, are illustrative of concepts only and should not be considered average earnings, exact earnings, or promises for actual or future performance. Use caution and always consult your accountant, lawyer or professional advisor before acting on this or any information related to a lifestyle change or your business or finances. You alone are responsible and accountable for your decisions, actions and results in life, and by your registration here you agree not to attempt to hold us liable for your decisions, actions or results, at any time, under any circumstance.

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